Event Producing

The request was to find a way to show appreciation to >900 volunteers. I was offered the support of the other directors on the staff and a budget of $10,000. At first glance that sounds like a lot of money, but I had to use that for catering for dinner and desert, decorations, entertainment, awards...as well as invitations, childcare, photography, table hosting, setup, strike, dishwashing; also what presenters and MCs would be responsible for what communication...

I took survey of all the stakeholders - directors and key leaders. I learned what worked well with similar events in the past. I assembled a team of key partners whom I could brainstorm with and develop concepts. We did research to figure out what our ideas might cost. We met again and leaned into what had good value and scrapped what didn’t. We surveyed and used statistics to determine how many we thought would actually show up; and how many might. We put it on the calendar and after figuring out a brand for the night we sent out invitations. We worked through details with the caterer and the band. We made certain sacrifices from our ideal hopes, but ended up with remarkably clever innovations to our plan. We created a signup sheet for directors to own delegated chores and presented the vision to the staff with the request for ownership… In addition to my team of co-leaders, our whole staff stepped up and helped make a really special evening. The video above shows a few of the highlights.Download PDFDownload PDF

Last night we transformed one end of the dealership to celebrate momentum. Red, silver, and white branding is maintained for this main event stage and the rest of the dealership.

VIPs are enjoying catered small plates. The president and others just completed their speeches. Guests are about to experiment the main event.

Pre-show look. Lights are slowly strafing across the ceiling above the "stage" that we made. Truss warmers are twinkling white on the silver sticks of vertical truss and anticipation is in the air (or is that haze?)

I prepared myself in position at lighting control (my Jands Vista S1 - I and/or my console are available for hire/rent) back stage. I transitioned the lights as the intro video played and encouraged the talent to break a leg...

Actually, I took this shot well after the event just before we tore down - through the veil of the CrushedBlack fabric, you can see the car already on stage - in the moment I was too busy firing off a barrage of lighting effects; as well as cuing dancers, actors, and a driver for their moments of the production.

I’m really bummed not to have any photos to share of the live number we performed. Hopefully I can get some shots or video from one of the guests. I wish I had thought to set up a GoPro or few to record.

After the event, I hurried to offer photography to guests as they all wanted to pose with the cast. I managed even to get a #castandcrew shot taken of me (in the coveralls that was part of the branding) with the performers. These guys are great, by the way. If you’re looking for actors and/or dancers (and/or hamsters?) contact me and I can refer you to some great Metro Detroit talent.

One of my other responsibilities was to take photos of the president and leadership holding their awards at the corporate stage for earlier speeches at far end of the room. This is my view walking back toward the main stage. I share it to give context of the space. Even at the end of the night, the mood still feels good in the transformed dealership.

Interesting to contemplate that two hours later, everything is packed up and the morning crew will be able to bring cars back into the space for normal operations.

I think this image is hilarious; this pair of hamsters remained at the ready long after every guest had taken photos and the catering had been cleared.

It was a fun event. It always is when a producer tells me they want to drive a car on stage!