Showing all posts tagged #maximizer:


passion to collaborate with leaders and artists in maximizing ideation and strategy

Posted on April 23rd, 2021

I am passionate about helping leaders and artists present the best versions of their ideas. As a Creative Director, I believe that beauty enhances story and experience with magical and intangible impact. I know that great process architecture makes an invaluable difference in the long term; and that it can begin being built during the first project we partner in. With extensive expertise in consulting and designing for special presentations — live event, walk through experience (including window displays), and video presentation *extensive broadcast and streaming experience as well as produced product for playback and sharing — I love collaborating with leadership and artists to maximize ideation and strategy.

The Value of the Queen

Posted on May 2nd, 2020

A friend of mine shared a thought about the lesson some of us learned in our study of chess. A wise instructor will sometimes use the strategy of making us play without the queen. How frustrating it is to play without such a powerful piece on the board.

However, without relying on the queen and her significant power, we gain appreciation for the capacity, capabilities, and strategic value of our other pieces. Once the queen is re-introduced, we realize that our game has risen to a new level.

May we as leaders make the most of the season as we learn to maximize other resources and strategies. If we can learn to thrive without in person gatherings, then when we finally reintroduce such, imagine our capacity!

Algorithms and Intuition

Posted on October 22nd, 2019

A combination of strategies I choose to utilize in my work as a Creative Director is creating algorithms for human intuition to be maximized as I help coach and reveal beauty to enhance story and experience. This is a key part of the "process architecture" that I put in place for our teams to use in our planning process: A series of questions and process guides to begin with as well as a timeline with both back burner space for peace as well as checkpoints and prototyping deadlines that each can yield an "eureka idea" to add to the plan. It’s a magical thing when both both logic and instinct are allowed to team up as part of the creative process.

Maximize the Potential of the Wind

Posted on September 23rd, 2019

Know what your "ship" is; know who your "crew" is. Understand what they are capable of. Define a high standard and point in the right direction. Then adapt along the way to maximize what the "wind" offers. It doesn’t even mean changing course; it only means changing tactics. Enjoy the journey. "Sailing" is fun. The stories are treasures.

The pessimist complains about the wind.
The optimist expects the wind to change.
A leader adjusts the sails.
—William Arthur Ward

Greatest Intersection of Stewardship and Creativity

Posted on September 15th, 2019

Excellence is not to be confused with perfection. Excellence is beautifully imperfect; as it recognizes the continued pursuit of improvement. The iterations will always continue; so make the most of the time and resources we have. Recognize when it’s better to leave one project at good and refocus by encouraging each other and developing another project until it’s time to call that one great. (Even though we have such high standards that we know what we wish we could keep tinkering further...) Then celebrate! Especially after big projects, remember that "We get to be a part of this!" Then next week, begin working on v2.0!

I used to struggle with perfectionism. I remember in high school when I couldn’t understand my best friend who could just rip through homework and turn in something that was barely 80% effort. Instead I wouldn’t turn something in because it wasn’t worthy of what I knew it should be. I’ve come a long way since then. I now can present something if it’s the best I believe it can be with the recourses justifiably allocated. I can reconcile that. It has actually become a core value for me. A Maximizer shall get greatest value out of resources…. I still want for perfection, but I also find beauty in excellent. I can coach that now. I’ve come a long way.

I just read a Forbes article written by Victor Lipman that included five tips for taming perfectionism. I thought I’d share.


These five tips may not be perfect, but then again, what is? Guess that’s part of the story here…
Pursue excellence, not perfection – There’s a vast difference if you’re able to frame the endeavor this way. Excellence is attainable, perfection isn’t. Excellence is an admirable goal, perfection a potentially destructive one. As the definition in Psychology Today notes, perfectionists view life "as an endless report card on accomplishments."
Try seeing yourself through the eyes of others – The irony is that the accomplishments of many perfectionists, from the uniquely talented Ms. Kearney to many C-Suiters, are exceptional by any objective standards. Easier said than done I know, but if you can find the perspective to view yourself as others do, it will be a constructive lens to look through.
Step back and take (well-deserved) pride in what you’ve accomplished – And where exactly do you want that lens to focus? Instead of dwelling on outcomes and projects that haven’t gone perfectly, step back and spend some time reflecting on past accomplishments you’re genuinely pleased with. No doubt if you’re a CEO, there have been more than a few to bring you to this point in your career. Compared to what most of us mere mortals have, a bronze medal at the Olympics, let’s say, seems a pretty pleasant outcome. (Wouldn’t mind having one myself – would look quite nice on the wall in my study.)
If you feel perfectionism has become seriously debilitating, you may want to consider counseling or therapy – BTW, I completely understand if your reaction to this suggestion is, Hey, I’m a high-functioning hard-edged executive and I have neither time nor inclination for this sort of thing. Fair enough, totally get it. But just in case you’re interested in this level of introspection to better understand the roots of the behavior and find additional ways to address it, I’ve included a link to Psychology Today’s database of therapists. (Full disclosure: I also write for Psychology Today, which is why I’m familiar with their offerings.)
Laugh - Cliche though it is, laughter is good medicine, a natural mood changer. Find time if you can to not take yourself too seriously and remember to laugh. We’re all on the same ski slope so to speak, all just passing through the great bumpy freestyle mogul of life, and if you can find a little more time to see the humor and "enjoy the ride" – well, that’s only a positive thing.
"Don’t let perfect be the enemy of good." It’s derived from a similar phrase in the writing of Voltaire and it’s a sentiment I always felt had real relevance when I was in the business world… about the need to keep the wheels of commerce turning rather than being concerned with getting everything absolutely right.

Invent the new, Break paradigms, Strive for magic

Posted on August 16th, 2019

A repost originally from 5 years ago:

Invent the new - artistically, with technology, and by helping people realize a better process.
Break paradigms - dare to bend the implications of what people think they know.
Strive for magic in relationship between technology and art.

(August 28, 2014)

Leadership and Design Principles

Posted on August 1st, 2019

Create excellent systems and ideal processes to best support a brilliant team.
Intentionally develop what is usable and useful by focusing on the end experience.
Imagine the experiencer’s situational hopes and needs; then dream further about how to care for what they don’t even yet realize would be better.
Empathize with the misfits of society; never settle in curating only for those in the middle of the bell curve.
Design for humanity.
Strive for justice and peace.
Love everyone along the journey.
Consider every perspective.
Pursue sustainable excellence.
Refine continually.
Enhance the good; discard the clumsy; innovate the untapped potential.
Illuminate the future; building toward virtuous legacy and health for all.
Pioneer possibilities.
Optimistically always forge ahead.
Be ambassadors of hope and beauty.
Value effective as well as efficient.
Multiply intuition and knowledge.
Relentlessly pursue the greatest intersection of stewardship and creativity.
Coach and reveal beauty to enhance story and experience.
Maximize ideation and strategy.

Genius in Teamwork

Posted on November 5th, 2018

Be openhanded. Practice awareness and humility and know the one who knows. Such teamwork is where magical breakthrough and creativity occurs - at the nexus of conventionality and novelty.

My friend Michael shared this article. I find it both fascinating and encouraging.


Design alternative to truss

Posted on May 25th, 2017

I was asked for my consult on what other options I could recommend besides truss to hang a banner for an event. This was my reply:

I’m always a fan of pipe-and-base. It certainly takes up less space in a vehicle and is quicker to set up. It’s not a design on its own (you can’t put an LED inside to make it pretty colors) but it certainly is a bang-for-the-buck way to have some banners or whatever have something to tie to…

The Justice Conference 2016 Production Design

Posted on June 14th, 2016


I know you’re asking about it. I hope to fill in the details of this post soon


Eric G Wolfe

Creative Director | Process Architect. Design Strategist. Leadership Coach.