• The end goal of the services that happens in the space.
  

• The vibe/feeling you want to help communicate.

• Who is the target demographic?

• Who in the audience will be reached regardless of the branding, environment, and artistry? These are not people to design for. Do not be influenced by them.

• Who might only be opened up to the communication by the environment you present? This is who you must go after.

• How might you use resources you already have available to support your vision?

• What alternative ideas might convey such themes with increased beauty/power/depth?

• What ideas might work well because of how clear the symbolism might be?

• What of those ideas would be so cliché that it would actually turn off the artist in the audience?

• What metaphors can you weave into the design to add depth of beauty (and meaning) ...even if only for you?

• How long do you want to live in the look? A series? A season? A weekend? Indefinitely?

• How will you light the set? How will you light the art and communication? Will the lighting on both feel unified?

• Make sure to design scenic elements that will be enhanced with the lighting tools available. Also, design scenic with consideration of who is designing/operating lights. Try to play to their strengths.

• It needs to look good in the room, to be certain. Are you broadcasting ever - stream, IMAG, record for later release?

• Lighting for video requires thinking beyond what looks good to the naked eye; and lighting for both video and still having everything look good in the room requires some real finesse…

• Think through positioning of each person who will be on stage. Where they stand/sit/dance should feel like it connects with the scenic elements and help visually connect the guests with the communication on stage. Break the 4th wall.

• What scenic and/or lighting might be considered in the room? In the lobby? Before and after the event with advertising, social media, etc. How does the branding transcend the stage experience?

• Think through everything that people might see. Certainly do not let anything be a distraction; also push into every opportunity to help enhance the story...

Tell a story. Be an artisan. Craft the magical.

Give good notes; be a good coach. Do not "play small." Give the gift of honest and constructive criticism - it is a real gift if your team trusts that you are for them.
Being full of hope, bring your full self to any and every situation. Know your unique talents and steward them well.

Use your creative mind as a gift to the team. When at your best, you'll ask helpful, focusing questions that will guide us toward a better future.

Always take a chance on better, even if it seems threatening. Break paradigms - dare to bend the implications of what people think they know.

Ideate where we might go as we consider "hopeful, unknown, future possibilities."

Tomorrow is not rooted in the past unless you are lazy in your vision. May we call each other to the higher standard. Let us reach for the stars.

May we be known by love. May ours be a collective voice of hope. May we realize our potential to create a beautiful future.

Do not hesitate to step up where others shrink in fear. Charge as a warrior in the service of joy. Never cease speaking up and offering your very best work. Be relentless in generously sharing the gift you uniquely can be - to your ecclesial community and the world beyond.

Last night, I watched a video presentation* about landscape photography. There were many great thoughts that I certainly consider beneficial for me to consider as a photographer. Some is a little boring with how basic it is - but always good to remind myself of the fundamentals. Some I knew (and can actually say that I've been attempting to apply) intuitively and is encouraging to me that I've been on the right track. Other ideas totally make sense as I think about them; and leave me itching to test them out...

One of the greatest takeaways is something that I can't help but doing in any field of my artistry: Never settle for a good shot; a great shot is there if you look for it. I know I often can drive my friends and colleagues nuts with my constant unrest as I search for the greatest degree of beauty. It's inherent to my personality and strength mix I think - an "unconscious competency" is a term that may be applied. Well, the presenter spent some time in the middle of the presentation discussing shot composition and I couldn't help but hear brilliant articulation of what I strive for in every artistic discipline I am involved in. Never settle for a good [mix or lighting look, or typeface, or whatever] but keep experimenting through rehearsal and find the great.

I'm often asked (actually more and more, I am blessed to be hired as a consultant for) my thoughts for how I approach production design. If you have been around me for a while, you have probably heard me talk about the "2° and the 2%". I am most concerned with the beginning of an idea - where there's the opportunity to point the concept in the exact direction where I see it having the greatest opportunity of becoming something amazing. This is the vision and the design stage. If you start the project in the right direction, you'll succeed more often than not. 2° of difference in compass bearing may not seem like much in the short term, but it can be miles away from the ideal finish line when it's time to open doors...

I also am charged up by the opportunity to finesse the final tweaks that give the magical touch. This is the 2%. It's the difference between good enough and inspiring; the difference between bland and profound. I'm often cited as having the eye for it. Perhaps I do have a special aptitude for the artistry of seeing what works and where an improvement could be made. However, I believe most of it is my work ethic. I hate settling for less than excellent. Excellence is making the most of our resources. If we have more time to give, we should use it to make the product better.

The analogys of "taking in the scene" and "seeing the light" are so great. We all have the potential to create something amazing. What resources do we have? How can they be focused on to help tell the story that is there? See the potential and figure out the best strategy for highlighting it. Then, never settle for a good [mix or lighting look, or typeface, or whatever] but keep experimenting through rehearsal and find the great.

I was actually running sound last night and one of my students asked me during run-through, "it sounds amazing, why are you continuing to make adjustments?" Two reasons: First, it's live audio; therefore the variables are always changing. The mix engineer has to constantly stay focused on how to best reinforce what's coming from stage. Second, if I'm going to be in the chair during a rehearsal regardless, why settle for a B+ when I could find the tweak that takes it to an A- or perhaps even an A? To me, the idea of settling for mediocrity is detestable. If you're going to be involved, be all there... Anyway, the difference between some of the really good photos and their amazing counterparts are the patience and persistence exhibited by the photographer who is disciplined enough to pursue capturing the epic image that we want to hang on our walls.