20 Front Street
Posted on October 17th, 2018
Venue Creation and Lighting Design
A few years ago a friend came to me with a dream of creating a space for artists to present their music in an unique, distraction-free, beauty-filled, environment. He took me to a run down old building that literally had dirt floors and birds living in the rafters. It was freezing and dirty. All I could envision was the magic that would be. We began ideating out loud. We walked the space, and in the actual space we paced out where we would put the stage, and have people sit and enter, and where the green room for the artists would be. We used our hands to visualize what our design aesthetic would be.
I napkin sketched some ideation and kept the dream simmering in the back burner of my mind. Months passed before I got a call that the venue was approved and that we would get to take our dreams forward with reality. We put on some temporary concerts in the dirt and construction zone along the way. This was great for us as we got to braintrust our concepts by interviewing people who would be customers and investors. After many months, we finally got to integrate our V1.0 design. We were remarkably frugal with our choices so that we could open up; and at some point, we’ll upgrade to our dreams of 2.0, but it feels so great now, that we may just live with the budget version…
You should really take in a show there. It’s an unique experience found no other venue in the world! We’re really proud of it.